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Farm Equipment
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October/November 2023
Volume: 61
Edition: 8
55 Years of Farm Equipment History
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Table of Contents
Table of Contents
Manufacturer & Dealer Issues16 Ag Equipment Manufacturers Reveal Concerns & Optimism for 2024
Farm Equipment caught up with over a dozen ag equipment manufacturers at the Farm Progress Show and got their forecasts, concerns and points of optimism for 2024Read MoreCompensation PlansHow to Use a Compensation Plan to Align the Sales Team with Dealership Goals
Zane Watson of Farmers Implement & Irrigation demonstrates how tying a compensation plan to the washout cycle encourages teamwork & benefits all dealership departmentsRead More
Farm Equipment Magazine’s ‘Origin Story’
A farmer dabbling in trade publishing & an unpaid printer bill brought Johnson Hill Press 2 key opportunities in the late 1960sRead MoreFarm Equipment Arrives at Lessiter Media
A surprising decision in 2004 to shutter a flagship magazine brought a new day to Lessiter MediaRead More
Trying to Get ‘Lift Off’
Lessiter Media’s first 12 months with Farm Equipment were trying, but perseverance, planning & a little serendipitous visit from a former mentor changed its fateRead MoreGuiding Our Way for 20 Years
Historic memo charted the course for Farm Equipment & is still used today as guiding principles for staffRead More
Competition Calls & Farm Equipment Responds
An unexpected phone call spurred fast action that protected the brand while gaining access to an acquisition partnerRead More
Dealership Minds Summit Debuts in 2013, ‘Seminal’ Event for Industry
An appetite for best practices & peer problem solving led to an industry-unique ‘dealer-only’ event without the major lines taking notesRead More
Squaring Up with the Majors
With an editorial-first focus & no expectations to attract major’s advertising support, Farm Equipment boldly went where few mainstream publishers were willing to goRead More
Rise in Digital Communications
Investments in digital platforms brought newfound speed in creating & disseminating content to the industryRead More
Kanicki Shares Formula, Results for Farm Equipment
Following is an excerpt from Executive Editor Dave Kanicki’s farewell blog in 2020Read More
A Stand-Up Meeting & Custom Report on High-Speed Discs
One of our favorite ‘speed stories’ was creating custom content to solve a need as a bidding process unfoldedRead More90 Most Influential Articles in Lessiter Media’s Tenure
This list of articles is a window into the challenges & opportunities of North American dealers over the last 20 yearsRead More55 Years of Advancements in Farm Equipment
The ‘mature’ ag equipment industry of North America saw a good share of technological change in 5.5 decadesRead More
Ask the Expert: Used EquipmentLate-Model, Low-Hours Buying Groups Try Not to Lose at Auction
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Featured Articles
Featured Articles
Compensation PlansHow to Use a Compensation Plan to Align the Sales Team with Dealership Goals
Zane Watson of Farmers Implement & Irrigation demonstrates how tying a compensation plan to the washout cycle encourages teamwork & benefits all dealership departmentsRead MoreFarm Equipment Magazine’s ‘Origin Story’
A farmer dabbling in trade publishing & an unpaid printer bill brought Johnson Hill Press 2 key opportunities in the late 1960sRead More -
Digital Edition
Digital Edition
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Online Extras
Online Extras
This month's digital sponsors:
Top Articles
- Great Plains Opens Abilene, Kan., Hay & Forage Assembly Facility
- Tellus Equipment Acquires Bramlett Implement
- Farm Equipment's Best of the Web: Oct. 13, 2023
- [Video] Behind the Scenes: Vanderloop Equipment Demos Sabanto Autonomy Kit
- A Comprehensive Review of the 2023 Cost of Doing Business Study [Webinar]
Current Issue
Farm Equipment
55 Years of Farm Equipment History
Farm Equipment Magazine’s ‘Origin Story’
How to Use a Compensation Plan to Align the Sales Team with Dealership Goals
Looking Back on ‘A New-Era Contract’
Must Read Free Eguides
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- Ag Equipment Intelligence Book of Lists
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Farm Equipment Videos
48% of Dealers Forecast Declines for 2024 New Equipment Revenue
In this episode of On the Record, brought to you by Associated Equipment Distributors, we take a look at the preliminary results of the 2024 Ag Equipment Intelligence Outlook & Trends report.
Top Directory Listings
Yetter Farm Equipment
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Montag Mfg
Montag is the industry’s innovative leader for precise, accurate metering of fertilizer, seed and other nutrients. The Montag system has become the standard for deep banding of fertilizer. Montag is also pioneering the technology for cover crop seed application. The new Cover Crop+ is able to meter the smallest seed, and can be mounted to tillage implements, combines, plus Hagie sprayers and detasselers.
Finance Scope
Finance Scope is able to provide the best financing opportunities for equipment dealers and customers through a diverse mix of lending companies under one single platform. Our large group of lenders, allows for competitive rates regardless of credit scores. Additionally, dealers and customers have access to the industry’s best expertise surrounding finance and lease structures, for all purposes, within the agricultural and construction industries. We provide all of this into one online platform to provide our customers with the best available tailored finance solution for their equipment.